Website Optimization Services
A few words to the wise...
We encourage you to try doing your site's optimization yourself, and even to give a go at managing a pay per click program before you contact us. We're not wanting to sound like "know it alls" here, because we're not. We are very good at what we do, as are you in your chosen field. We know that out of every 100 site owners that attempt to improve their ranking, one or two will succeed. When it comes to Pay Per Clicks, everyone has some success, but about 5 in 100 do so with the efficiency and cost effectiveness that Alert Media provides.
This just happened to me on May 1, 2010:
My wife's GMC Suburban was running hot and there was an odor of anit-freeze in the truck. After about an hour with a friend, I discovered that the intake manifold gasket
was leaking. Not an unusual problem for a 1998 vehicle with 300,000 miles on it! I took it into a shop who quoted me $1,200 for the repair, which would have also included some
maintenance items like a new distributor and wires etc. My friend convined me that I could buy all of the parts for under $200 and do the repair myself. So guess what I did? Yup.
I spent 10 hours the next Saturday and 4 hours on Sunday trying to figure out how to put everything back togethter. It worked, but what was really the price?
If I had spent as much time and focused effort on my business of building websites, search optimization, link building and my consulting work, I could have paid
the repair shop, had some more money in my pocket, and enjoyed the weekend with my wife and 4 children instead of ^$&#@**#%#^ all weekend!
With the economy the way it is, I thought I was being smart by "saving" some money doing the repair myself. I was wrong. God has given all of us the gift of skill at a trade or job. Auto repairs is not my gift! If search engine stuff and web stuff is your gift, go for it. If you run into a snag, send me a message using the contact form and I'll be glad to help you out on a question or two for free. If being wise is one of your gifts, consider getting a proposal from Alert Media. You'll be glad you did!
Quotes from some of our clients:
" Alert Media did a great job for us. They saved us over $3,500 on our yellow pages, and trained our 3 technicians how to treat customers in order to get more referrals. We've had more referral business in the last few months than we had in the last 2 years! "
John Weismann
" Business is still pretty lousy compared to where we were before the economy tanked, but without your help we would have closed our doors long ago. Thanks for your dedication to our bottom line! "
Kristen Shasby, On Time Greetings
" ...and not only is Tammy, our receptionist, in a better mood, we're seeing a significant impact on the calls to customers conversion rates. We didn't even know there was such a thing until your company came along! It's hard to fix something you don't know about, thanks for enlightening us!"
Cindy & Todd Marchese, Marchese Masonry
" ...thanks for helping us get our business in order. Belive it or not, the employee handbook you helped us with has turned out to be one of the best things we ever did! 28 years in business and we never had one. Now that we can see the difference it's making, I shutter to think how much we lost over all these years by not having it!
Mallory & Steve Weaver, Earth Movers, Inc.
Natural, Organic Search Results
Hop to The Top Quickly!
Grandma needs a new walker. Your spouse wants to hire someone to cut the grass. Aunt Sally wants to buy some Child ID Kits for the kids birthdays. A fortune 100 company needs 3 million widgets tomorrow. Whatever it is it's being found on Google. What do you have to sell?
Most of the websites out there are nothing more than an online brochure that are rarely if ever viewed by a consumer looking to fill a need. Getting your website to the top of the search results as quickly as possible can turn that online brochure into a powerful source of business revenue. Effective and well strategized search engine positioning can generate more revenue with a better return than all other mediums compbined.
We can get you to the top of Google and Yahoo within days!
Call us today at 434-202-4198 or use our online contact form for a FREE proposal.
Organic "Natural" vs. Sponsored "Paid" Listings
Time and time again the studies show that 72% or more of the clicks soming from search engines are utilizing organic search result links. (as opposed to the sponsored links usually found on the right side of the search window) Positioning your website at the top of the natural listings is our primary goal. It takes time and an enormous amount of work by expereinced professionals that have learned over many years what works and what doesn't.
If you would like to see where your websie ranks compared to some of your competition, just call us at 434-202-4198 or use the online contact form.
- The overall design & presentation of your site matters!
- PPC programs can be designed to suit any budget.
- Daily monitoring with monthly reporting is a must.
- Pay per click and SEO: An important combination.
What does Sponsored Advertising Cost?
Goodness, that's a loaded question! Truth is over time it won't cost anything. It'll make you real noticable profit if it's done properly and given enough time. Just like any marketing campaign, search engine optimization and marketing requires years of experience and knowledge in order to be effective. There are two aspects to the process. The first is the site-side process of making your website search engine friendly based upon how many search terms you want to go after and the amount of copywrighting services your site may need. Secondly is the web-side process of building inbound links. Inbound links are the links to your site that are found on other sites. Not only do you need more inbound lnks than your competitor, but the inblund links also need to be from quality sites. For example, if you could get a link on FoxNews or CNN, that link would have more value to your ranking than a link on Zimbabwe News. As well, if you wanted to rank for purple potatos, it would be much less costly than it would be to rank for the phrase MP3 Player. There's not much competition for Purple Potatos, but there are millions of websites trying to sell MP3 Players.
The site-side search engine optimization would be nearly identical (except for the actual words used) with properly formed title tags, head tags, alt tags, well written and quthoratative content and a site map, etc. The web-side work of building in bound links is where the pricing would be dramatically different.
"In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."
This quote comes directly from Google's advice to webmasters
about how to improve a website's ranking, and it can be found using this link:
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=34432
- It takes time to grow ranking organically.
- Sponsored links can fill the gap until ranking improves.
- Organic ranking is a continual and consistent effort.
- No one can guarantee rankings, beware those that do!
